Transform Your Customer Service  into Your Biggest Competitive Advantage

Master response strategies, automation and authentic engagement to keep customers coming back.

Customer Service, but Make It Real – Empathetic, Efficient & No Fluff.

Better Conversations. Happier Customers. Stronger Business.

Your customer service should feel human, not robotic – without draining your time. I help businesses create empathetic, efficient and no-fluff customer service response strategies that build trust, boost loyalty and keep customers coming back.
Customer service with grace, grit, and a game plan.

behind charlotte potter

Keep it real, keep it simple

I believe great customer service isn’t just about fast replies – it’s about genuine, human connection. With a lighthearted yet no-nonsense approach, I help businesses turn DMs, comments and conversations into trust-building moments (without the overwhelm). Because when you communicate better, you win more customers – simple as that.

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Connection – with your team & beyond

First, we get real about what your business and team actually need. Then, we build a plan to tackle the hurdles standing between you and top-tier customer service – simple, effective and built to last.

Blogging

Real, actionable ideas to get the wheels turning on better communication – because let’s be honest, good communication isn’t just for the workplace, it’s for life.

Team Training

Your team is on the front lines, so they need hands-on training to make the system work. A dedicated training session gives them time for Q&A, helps them understand the strategy, and sets them up for success – so everything runs smoothly long after implementation.

One-on-one Support

Let’s map out the biggest customer service challenges your business faces and create a game plan – whether it’s real-time response scripts or automated replies that save you time (without losing that personal touch).

Ongoing Support Training

Let’s be real – everyone needs a refresher now and then. Whether you’ve got a new team member to train or just need a quick tune-up on the system, ongoing support keeps everything running smoothly.

LET’S WORK TOGETHER

Ready to get started?

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What’s New?

Take a scroll through some recent posts

Customer Service Culture

Don’t Hit Snooze on the Small Wins!

Celebrating the moments in between can change everything (honestly). We’re usually pretty good at recognizing[…]

Customer Service Culture

The Power in the Small Connections

Picture this: There’s a 16 year old, rocking a visor and smelling like fryer oil,[…]

Tool Box

The Quarterly Customer Service Audit You Need in Business

A few years ago, I heard a woman by the name of Rachel Hollis talk[…]