The Ultimate Guide to Social Media Customer Service (Start Here!)

Celebrating the moments in between can change everything (honestly).

We’re usually pretty good at recognizing the big stuff – record-breaking sales months, onboarding new clients, personal milestones like buying a house or launching a new product. But those little wins that happen in between? They often slip right past us.

And that’s a missed opportunity.

So what do small wins actually look like?

For your team, it might be:

  • Finally getting that first night of decent sleep after having a new baby
  • Celebrating a 10-year anniversary
  • Taking their kid to kindergarten for the first time
  • Getting a new pet (yes, fur babies count)

For your clients, small wins might show up as:

  • Hitting a year of being your customer
  • Landing a promotion at work
  • Watching their child perform in a school play or finish their first season of soccer

And your business?
You better believe she has small wins too.

  • A new system that’s actually working (and stuck for more than two weeks)
  • Your anniversary as a business
  • A glowing review you almost didn’t ask for
  • That one week you didn’t forget to post on social

Why do these small wins matter?

Because they build community.
Because they make people feel seen.
Because they remind everyone that business is personal.

When you take a moment to recognize the small stuff, you’re saying:
I see you. I’m in this with you. I care about more than just the bottom line.

Think back:
Can you remember a time when a small win of yours was completely overlooked?
Now imagine how it would’ve felt if someone acknowledged it – even with something simple like a “Hey, that’s awesome.”
That’s the energy we’re going for.

This week, your challenge:
Spot one small win – in your team, your clients, your business.

Name it. Celebrate it. Make someone feel special.

I promise it’s worth it.

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